AI-Powered Retail Experiences with H&M | SAP Sapphire Madrid 2026

See how H&M is using SAP, real-time data, and AI agents to connect digital innovation with more personalized retail experiences. At SAP Sapphire Madrid 2026, Jan Ziskasen, Head of Core Platforms at H&M, shares how H&M is strengthening its position as a fashion brand by putting customers at the center of every decision. Jan from H&M joins Sebastian Steinhaeuser, Chief Operating Officer, SAP SE and Member of the Executive Board, to discuss the company’s digital and AI journey, including how a strong technology foundation is helping H&M turn data into a true growth enabler. The conversation explores how H&M is using SAP solutions including RISE with SAP, SAP Business Data Cloud, SAP Commerce Cloud, and SAP SuccessFactors to standardize and harmonize key business processes. With that foundation in place, H&M is layering in AI to improve operations, reimagine stores and supply chains, and empower store colleagues with more precise decision-making capabilities. H&M also shares examples of AI in action, including a Store Intelligence app that tracks store performance in real time and a Store Intelligence Agent that suggests next-best actions for store managers. The discussion then moves into customer-facing innovation with an AI-powered Store Concierge Agent, designed to bring online and in-store experiences together with personalized recommendations, real-time availability, and contextual advice. Watch the full Global Keynote: https://youtu.be/CocpyxAizwE?si=gDW8cldI-Xo1eq9k Learn more about AI in SAP Commerce Cloud: https://sap.to/6051B8DOm5 Chapters: 00:00 - Welcome and H&M’s digital journey 00:40 - Building a foundation for AI 01:31 - SAP at the core of H&M’s transformation 02:48 - Store Intelligence in real time 03:16 - AI agents across the value chain 04:09 - Customer-facing AI experiences 04:59 - Store Concierge Agent demo 06:00 - Reflections on the SAP and H&M journey About SAP: As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit: https://sap.to/6053B8DOm9 Follow us on social: LinkedIn: https://sap.to/6055B8DOmc Instagram: https://sap.to/6059B8DOmW Facebook: https://sap.to/6051B8DOmU Threads: https://sap.to/6053B8DOmS #SAPBusinessAI #RetailAI #SAPSapphireMadrid2026