Customer Keynote Highlights in 11 Mins: Joule, AI, & More | SAP Sapphire Madrid 2025

Get the highlights from the SAP Sapphire Customer Keynote in Madrid! This reel recaps key moments where global business leaders shared their transformation stories, demonstrating how today's innovations power tomorrow's resilience. We also touch on major SAP announcements around Joule, AI, and strategic partnerships. 👉 BASF: Shared their greenfield S/4HANA transformation with RISE with SAP, adopting Clean Core principles and going live with their agro business pilot without interruption, now focusing on AI with good data for smart decisions. 👉 CAF: Detailed their adoption of SAP Business Data Cloud in partnership with Databricks to connect IT and OT worlds, aiming to optimize costs and improve maintenance through a "virtuous cycle" of results. 👉 DSM Firmenich: Explained their tiered SAP strategy post-merger, using the Business Suite, GROW with SAP, and RISE with SAP to simplify a complex landscape and foster a unified way of working. 👉 Pandora: Discussed choosing RISE with SAP for scalability and to avoid building extensive in-house capabilities, implementing Joule for Developers to accelerate global transformation with a "crawl, walk, run, sprint" AI adoption approach. 👉 Siemens Healthineers: Outlined how they are building on SAP, with future systems in the RISE environment, and view the integrated toolchain (Signavio, LeanIX, etc.) as the digital backbone for continuous operational excellence. Watch the full Customer Keynote here: https://youtu.be/nF35qFUxuzs Watch all SAP Sapphire replays on demand: https://sap.to/6057N2stJ #SAPSapphire #CustomerSuccess #CloudTransformation #BusinessAI